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MONTHLY NEWSLETTER

#084, July, 2008

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July 7, 2008

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SPECIAL REPORTS

How I Avoided the Big Tech Crash
Sentiment and technical indicators allowed Phil Erlanger and his clients to profit through one of the most spectacular bear markets in history.
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How to Read the Crowd
The crowd always gets it wrong -- use contrary opinion and disciplined strategies to buy and sell stocks.
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Our Philosophy

Our philosophy is as simple as it is effective: to identify an excess of sentiment regarding investor opinion on stocks and to measure the market's concurrence with said sentiment. Who is right about a particular stock, group or sector -- the bulls or the bears? Our experience suggests that by answering this question, investors cannot only uncover opportunities otherwise unseen, but also can avoid the pitfalls of following too big a crowd. By using this strategy, our subscribers add value to their portfolio decision-making process!

There are few ways to measure sentiment on a stock-by-stock basis. Erlanger Squeeze Play has found normalized short selling statistics to be the only method for measuring investor expectations of individual stocks. We have compiled decades of short selling data that are unavailable elsewhere, and performed techniques of normalization and interpretation so our subscribers can for the first time determine how intense a stock's short selling activity is. The Erlanger Short Rank measures the intensity (0% is lightest, 100% heaviest) of a particular stock's short interest position.

Once an investor uncovers the sentiment picture surrounding a stock by examining the Erlanger Short Rank, the next step is to determine the market action of the stock. Erlanger Squeeze Play, LLC. has developed a series of models that use modern pattern recognition techniques to identify the relative strength or weakness of a stock's price action. This methodology generates a more accurate measure without an increase in signal volatility, making it superior to linear techniques such as slope or rate-of-change computations! Our models are expressed in the Erlanger Technical Rank: 0% is weakest, and 100% reflects our strongest model.

Now the investor has the technical tools to make a more informed investment decision. If the Erlanger Short Rank shows heavy short selling but the Erlanger Technical Rank remains strong, the implication that those short sellers are wrong. Often, when short sellers get caught in such a squeeze, the market moves against them (up) until they capitulate (evidenced by a subsided Erlanger Short Rank). The Erlanger Power Rank combines both the Technical Rank and the Short Rank so that both can be followed by one statistic. Most of the sorting in our reports is done on the Erlanger Power Rank.

Because we are interested in the combination of 2 factors, sentiment and price performance, Phil Erlanger Research goes further in classifying the nature of these measures. The Erlanger Type Classifications (types 1 through 4) are as follows:

Type 1: Short Squeezes (Heavy Erlanger Short Rank and a Strong Erlanger Technical Rank)

Type 2: Recognized Strength (Light Erlanger Short Rank and a Strong Erlanger Technical Rank)

Type 3: Short Sellers Are Right (Heavy Erlanger Short Rank and a Weak Erlanger Technical Rank)

Type 4: Long Squeezes (Light Erlanger Short Rank and a Weak Erlanger Technical Rank)

For more on Erlanger Type Classifications, click here.